Not only is perception influenced by culture but also more complex thought processes, such as problem solving and making dynamic decisions. A static decision is whether I buy a KitKat or a Snickers bar in a grocery. Dynamic decisions are those that are made over time in a changing environment, for example, when you think about what profession you might want to choose later in your life. This decision might change depending on who you meet, who you talk to, what you read about certain jobs, what jobs your parents have, or what your friends want to become. Another example of dynamic decision-making is what a fire-fighting commander does. The fire-fighting commander has to make many decisions to fight wild fires depending on, for example, how big or small these fires are, their location near or far from cities, the weather and wind, which can make the fire burn faster or slower, the number of fire-fighting trucks and helicopters, and how fast they can go, and the amount of water they have to extinguish the fire.

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