Why do humans feel the need to be creative and enjoy creative material? While creativity is a basic part of human thinking, what counts as creativity and how do we measure it? Creativity is often viewed as a subjective field, meaning that everyone's personal opinion about creativity is different, so we need to have a really clear definition in order to understand what creativity is. So, what exactly is creativity? While there are many components of creativity, including originality, pleasure, value, process, and imagination, the definition that scientists use to study creativity puts those components together to say that creativity is an ability to produce something that is both novel (or original) and has utility (is valuable to someone). This definition allows scientists to develop of testable hypotheses about how creativity arises from the human brain.
We all interact with, process, and produce creativity differently, which makes creating a universal definition of creativity very challenging. As Steve Jobs reminds us, even creative people have a hard time seeing the things they think and create as creative!

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